Taste of Christmas Celebrates Record Visitor Numbers Before Doors Open
Celebrating its best restaurant and chef line-up to date, Taste of Christmas, taking place from 2nd to 4th December at London’s ExCeL, has already announced record numbers of visitors (30,000) - three days before the show opens its doors.
With some of the world’s biggest names including Jamie Oliver, Gary Rhodes, Hugh Fearnley-Whittingstall and Michel Roux Jr. taking to the AEG Theatre and La Patisserie Peugeot stage over the weekend, limited tickets for Saturday’s sold out show are being made available on the door so as not to disappoint visitors travelling from around the UK.
Two exciting pop up restaurants have also caused a stir amongst food lovers with upgrades now being made available onsite for Jamie’s Big Feastival Pop-Up Restaurant – a new area seating 2,000 people over the weekend and helping raise funds with £2 from every ticket sold going to support The Jamie Oliver Foundation. The Action Against Hunger pop up restaurant will also hope to raise over £10,000 for the humanitarian organisation with guest chefs Francesco Mazzei (Friday), Anna Hansen (Saturday) and legendary Aldo Zilli (Sunday) hosting the pop up.
Head of marketing, Lupe Prada, is delighted with the numbers: “We’ve got the best restaurant and chef line-up we’ve ever had this year so in many ways I’m not surprised that some days have already sold out. We’ve always been proud of offering a combination of world class chefs alongside a huge choice of quality ingredients from over 150 seasonal producers and handmade gifts from about 50 boutiques. People still want to try and buy the best quality, even more so at Christmas.”
For more information about what tickets are available got to www.tasteofchristmas.com now!
COPY ENDS
For more press information, interviews or images please contact Clare Dixon or Aviva Waks at House PR on 020 7291 3000 / email: taste@housepr.com
Notes to Editors
Restaurants at Taste of Christmas 2011
Action Against Hunger / Asia de Cuba / Benares / Rhodes W1 / Roast / The Big Feastival Pop-Up Restaurant / The Cinnamon Club
Chefs at Taste of Christmas 2011
Allan Pickett / Anna Hansen / Antony Worrall Thompson / Atul Kochhar / Ben Tish / Colin Layfield / Eric Lanlard / Francesco Mazzei / Frank Raymond / Gary Rhodes / Hugh Fearnley-Whittingstall / Jamie Oliver / Jean-Christophe Novelli / Jesse Dunford Wood / Jun Tanaka / Lawrence Keogh / Marc de Marquette / Mary Berry / Michel Roux Jr. / Paul A. Young / Rachel Allen / Simon Rogan / Theo Randall / Vivek Singh / Paul Whittick / William Curley / Jane Curran / Alyn Williams / Malcomn John / Catherine Fulvio / Vladamir Niza / Rosie Yeats
Pre purchased Ticket Prices
- Jamie Oliver's Dining Ticket at The Big Feastival pop up Restaurant (only 2,250 available three sittings per day at 11.30, 13.30 and 15.30): £75 with £2 donation
Including entry, event programme, free access to all features including; masterclass, theatres, demonstration, welcome glass of mulled wine, two course meal with wine matching and Jamie Oliver recipe book
- Jamie Oliver and Hugh Fearnley-Whittingstall opening show ticket (only 2,000 tickets available – Friday Only): £25
Including entry, event programme and free access to all features including; masterclass, theatres, demonstrations
- Standard: £17.50
Including entry, event programme and free access to all features including; masterclass, theatres, demonstrations
- Child: £12
Including entry, event programme and free access to all features including; masterclass, theatres, demonstrations
- Premium: £32
Including entry, event programme and free access to all features including; masterclass, theatres, demonstrations, plus £20 Crowns (dining currency)
- VIP: £45
Including fast track entry into the show, event programme, free access to all the features including; masterclass, theatres, demonstrations, entry into the VIP lounge, complimentary glass of Champagne, VIP Chef Q&A’s and demonstrations, plus £20 Crowns (dining currency)
Crowns are the official taste of Christmas dining currency, used to purchase food and drink from bars and restaurants at the show.